Email servers are one of the biggest causes of frustration for marketers after they have started an email marketing campaign to promote your product or service. If your emails are bouncing you are not alone, MyDot can help you with solutions for email marketing server issues.
Email marketing server from MyDot is a server solution that sends bulk emails and automates the process of sending emails to thousands of people at once.
What is Email marketing?
Before setting up Email Marketing Server let’s understand what is email marketing. Email marketing is sending emails to subscribers, recipients, or customers through email or mobile devices. Over ten years ago many companies, businesses, and organizations started using email as a way of communicating with their viewers and customers and it has been growing ever since.
As email and mobile technologies continue to grow and develop, like most other forms of technology, the industry has also continued to grow and develop – Email marketing now uses a huge range of highly targeted tools to deliver more personalized content which helps deliver business results.
It is an essential part of any business's marketing strategy. When you use email marketing to communicate with your customers, you're offering them information that they are interested in. It's a great way for you to build relationships with your customers so that they are more likely to purchase from you in the future, return to your website to check out other offers, and even recommend your business to others.
You can use email marketing for many different purposes. You can send promotional offers and links to websites. You can send newsletters and information about current events and trends. Email marketing is a versatile tool that can be used for nearly any purpose.
Setting Up Email Marketing Server
To get started with email marketing, you need to set up an email marketing server. An email marketing server is a computer or web application that sends emails on behalf of your business.
This means that whenever someone signs up for your newsletter, you'll be able to deliver it right away without having to wait for the recipients to open their emails and find the message yourself. Since people tend not to regularly check their emails, this can be a very helpful tool.
Setting up an email marketing server is relatively easy and requires little technical knowledge. If you follow these steps, you should be able to set one up in no time at all:
Advantages of Email Marketing servers
1. Easy to use: Email marketing servers provide a drag and drop interface, so even if you’re new to email marketing, it won’t be difficult for you to get started.
2. Powerful Servers & Analytics: Most email marketing servers have loads of options and features that can help you create high-quality campaigns for your audience. They also allow you to create detailed analytics and statistics for your campaigns, so you can see how well your campaigns are performing and how many people opened and clicked on your emails.
3. Affordable: You don’t need to spend a lot of money on software or services when you use an email marketing server.
Tips to Succeed in Email Marketing
E-mail marketing is a vital aspect of building a successful business. It is also a great way to keep in touch with your audience and customers. But how do you set up a good e-mail marketing plan? The following tips will help you get started with your e-mail marketing plan:
Be personal: E-mail marketing requires that you send out bulk e-mails to thousands of people. However, it is important to remember that these people are not just numbers, they are real people. Take the time to create personal messages that speak directly to the needs of the individual recipients.
Define Your Email Marketing Goals: Email is not a goal in itself; it is a channel that helps you achieve goals. The goals may be very different from one business to the next. Some companies want to use it as a direct response tool, others as a way of communicating with customers, and so on. In any case, having clear goals will help you define the right tactics for your campaign. It will also allow you to
measure the success of your campaign at a later stage when you will have much more data to analyze and compare with your initial expectations
Knowing your target audience: Know who your customers are: Who are they? What do they like? What do they care about? Are they male or female? Are they young or old? Are they stay-at-home parents or a professional working in a corporate environment? Are they married or single? Are they new parents or empty nesters? Do they have kids in school or do their children no longer live at home? Do they have pets or not? Do they play sports or do they exercise regularly on their own initiative, etc.? The more you know about your target audience, the more effective your emails will be.
Pay attention to read rates: If you notice that your readership is low or decreasing, consider changing the layout or content of the newsletter before abandoning it completely.
Create a subscriber list The secret behind any successful email marketing campaign is having an extensive subscriber list. To create your subscriber list, try offering incentives for people to sign up (discounts, free gifts, etc.) or contact people who have already purchased from you in the past and ask them if they would like to receive promotional emails about new products or special offers.
Start slowly: You don't have to launch a full-scale e-mail campaign on the day you start a business. Start slowly and increase the number of email newsletters as your business grows. This way you will be able to gauge the response from your customers and adjust your campaign accordingly.
17 Email Marketing Mistakes that You Need to Avoid
1. Not having an opt-in form
2. Choosing the wrong platform for your business
3. Not writing personalized emails
4. Failing to segment your audience
5. Using animated gifs in emails
6. Not collecting emails via mobile devices
7. Being unable to track subscribers' actions
8. Inconsistent subject lines
9. Failing to include images in the email template 1
10. Not using image alt text.
11. Not knowing the open rate of your emails
12. Using unprofessional templates
13. Spamming too many people
14. Not testing different time slots
15. Losing sight of your brand message
16. Diluting links with no reason to click through
Today, there are a number of email service providers out there that it is hard to know which one to pick.
We at Mydot will help you discover the best SMPs in terms of affordability, technology, and customer support. This way, when you are ready to serve your subscribers with email marketing campaigns, you will already have a reliable email marketing company like Email Marketing at your disposal
